About

🧸 Our Story. How Cubby Came About

Cubby began in the simplest way. With two parents, a new baby, and a shared love for thoughtful design.

When our daughter was born, we found ourselves surrounded by baby products that were either overly loud or cheaply made. We wanted something softer. Something that felt personal, beautiful, and made to last.

So we decided to create it ourselves.

Cubby was born out of our family home, a cozy idea that quickly grew into a brand built on care, quality, and creativity. We wanted to make high-quality, customisable products for babies and kids, things that feel warm to touch, look beautiful in your home, and actually mean something.

Our first product, the Cubby Sensory Cards, came from those early months of parenthood, when simple moments of play, focus, and connection felt like everything. They were the first idea we had, and the most natural place to start.

Each Cubby product begins with that same spirit: made with intention, designed with love, and created to make childhood a little more special.

Welcome to the Cubby, we’re so happy you’re here.